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the latest analysis of green and ethical investment


A quick guide to ethical and green investing


Like the idea of ethical and green investing but don't know where to start?  Here's a quick snapshot to help you on your way.

1. Think about your needs and ethical concerns.


When considering ethical or green investing, you first need to know what is important to you. Are there industries you wish to avoid when investing? Are you looking for high levels of risk? Are there specific industries that you want to invest in? Think about these key questions, and discuss them with your financial advisor if you want to go down the ethical or green investment route.

2. Understand the different kinds of investment funds


Do you want a 'green', 'ethical', ' responsible', 'sustainable', or 'environmental' fund? Do you want a fund that’s actively or passively managed? A financial advisor who specialises in this type of investing can help you understand what these mean, and decide which style is best for you. You can learn more about these using our explanatory articles in the knowledge section.


3. Use the Worldwise Fund Library to compare ethical and green investment funds


Once registered with Worldwise Investor, you can use the Worldwise Fund Library to compare 137 investment funds, many of which have ethical screens or are environmentally focused. We also have thematic funds such as Forestry or Water. On the fund library you can see the type of fund and its past performance, and can filter for ethical screens or for certain themes. When you click on the fund, the fund view page appears, showing the fund summary, objectives and other important information about the fund. This is a powerful tool to compare investment funds in the ethical, environmental and thematic space.


4. Get financial advice


If ethical or environmental investment is something that interests you, there are financial advisors that specialise in these areas. An IFA can offer advice on which investment funds to use, and can help you with the transactions to invest in them. You can find a list of IFAs on the Ethical Investor Association website.


5. Receive Worldwise Investor Alerts


When registered with Worldwise Investor, you can favourite particular green or ethical investment themes that interest you such as water, forestry, carbon, agriculture etc or individual funds in 'myworldwise'.  You will then receive news alerts relating to your favourtied themes and funds. These alerts will keep you up to date with your funds and the industries they are invested in.

Find out more, read the full Guide to Ethical and Green Investing

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Arabella Murphyall articles

Arabella Murphy is the Digital Media Manager at Blue & Green Investor (formerly Worldwise Investor).

Arabella manages the website and some of the associated press and marketing activity.


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The value of ethical and green investments can go down in value as well as up, so you could get back less than you invest. It is therefore important that you understand the risks of investing. Our aim is to provide you with the best information we can to help you make decisions about ethical and green investments. It is not to advise you on the suitability of an investment to your personal circumstances. Nothing written on the site should be considered personal advice, nor do Blue & Green Tomorrow accept liability for any inaccurate information on the site. If you are unsure about the suitability of an ethical and green investment please contact Blue & Green Tomorrow or your financial adviser.

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